tag:blogger.com,1999:blog-3210265864030540915.post1292947441435474004..comments2010-03-09T12:02:41.012-05:00Duane Street Capitalhttp://www.blogger.com/profile/09081057669895040876noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-3210265864030540915.post-62270040897309723782010-03-09T12:02:41.005-05:002010-03-09T12:02:41.005-05:00

Thanks for your comment Jake, and I agree, "value" is hard to judge in Craig's analysis. I know you were illustrating a point with your use of OJ, but I think you would surprised to know that I was a Tropicana regular, and when I made the switch to organic, I found that most options were close to twice the price. At Fresh Direct, Tropicana is about $7 per gallon and Organic Valley

Andrewhttp://www.blogger.com/profile/03017501149710956952noreply@blogger.comtag:blogger.com,1999:blog-3210265864030540915.post-19423562319879827702010-03-09T11:33:06.726-05:002010-03-09T11:33:06.726-05:00

Interesting analysis. I think that for some consumers (myself included), the premium that you are ascribing to organic vs. non-organic might be overstated based on your decision to compare the cheapest non-organic option to the cheapest organic option. If I was buying non-organic orange juice, for example, I would never buy the cheapest option in the store. I would probably buy Tropicana. I am a

jakehttp://www.blogger.com/profile/16534678819127939146noreply@blogger.comtag:blogger.com,1999:blog-3210265864030540915.post-9908376504811465132010-02-07T00:10:31.223-05:002010-02-07T00:10:31.223-05:00

You should look into a chain called central market that is owned by heb. They are an interesting mix between 100% organic and a regular store with prices that do not carry a huge premium. It's more like an organic experience but not all products are. Yet they have a slight premium enough to swell their margins but not high enough to keep away customers. It's too big to invest in but you

Ashhttp://www.blogger.com/profile/00041672502178239834noreply@blogger.com